However, Calvin Klein do seem to like a bad boy. In , they released their raunchy ad campaign with actor Mark Wahlberg - then a rapper nicknamed Marky Mark who had been imprisoned for assault in his youth - in which he posed with a topless Kate Moss. Playing the sage: Justin Bieber posted shirtless social media on Thursday as he advised his followers to be more carefree. Nervous: This campaign led to Kate Moss suffering a 'nervous breakdown', she has said.
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Scientists discover signs that a common cold Since the late s when Red Rock Cola hired baseball great, Babe Ruth to endorse its soft drink brand, companies around the world have used athletes and celebrities to promote their products. Companies utilize celebrity endorsements as part of an entire branding process to communicate their brands to particular sets of customers.
When selecting a celebrity endorser, a company might consider the attractiveness of the celebrity in terms of physical appearance, intellectual capabilities, competence and lifestyle , the credibility of the celebrity his or her perceived expertise and trustworthiness and the apparent compatibility between the celebrity and the brand.
Companies expect to see a return on their investments - both in terms of rising stock prices and increased sales - when paying the big bucks to sign a celebrity. Sales may also enjoy a bump whenever the athlete experiences a career triumph such as a Grand Slam win or Olympic gold medal. Here are six celebrities and the companies they endorse.
What Is Justin Bieber's Net Worth?
Michael Jordan, one of basketball's greatest players, signed on with Nike before he ever even played a game in the NBA. Decades after the initial deal was signed, Jordan continues to boost Nike's bottom line. Maria Sharapova Maria Sharapova gained attention at 17 when she defeated two-time defending champion, Serena Williams in the Wimbledon final. Sharapova has been the highest paid female athlete in the world for seven straight years.
Beyonce – Pepsi, Estimated $50 Million
She earns twice as much as any other female athlete. Priceline Nasdaq: PCLN came close to being another dotcom bust when the entire travel industry was challenged following the Sept. Priceline rebuilt its brand around hotels - instead of airfares - and expanded its market in Europe. In addition to rebranding, Priceline brought in the Negotiator to boost revenues. The relationship has been mutually beneficial.
The line sold out within weeks at more than 3, Walmart locations across the U. Bieber also endorses the privately owned Proactiv brand, an acne treatment system. There were , YouTube downloads and , views of Bieber's Proactiv clips logged during the first day that the deal was announced.
Guthy-Renker, the firm that markets and sells Proactiv, notes a visible uptick in sales when Proactiv is endorsed by musical artists like Bieber, Jessica Simpson, Katy Perry and Avril Lavigne. Other bands, including the Black Eyed Peas and N. U2's then-new single "Vertigo" was released through a second ad and was offered for sale exclusively on iTunes.bosbenuca.tk
Um, Justin Bieber Has Way More Money Than You Think
U2, which had been known for turning down multi-million dollar endorsement deals, was not paid for the "Vertigo" ad but was able to gain a new, younger audience because of the deal. Angelina Jolie Angelina Jolie is Hollywood's highest paid actress, and is known equally for her beauty and humanitarian efforts. Vuitton's Core Values campaign will run for 18 months, and feature other celebrities that are known humanitarians including U2's Bono.
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